Social media is key to today’s real estate market
CONTRA COSTA COUNTY, CA (Feb. 27, 2024) — In the ever-evolving landscape of real estate marketing, staying ahead of the curve is not just an advantage – it’s a necessity.
As a local real estate broker, I’m thrilled to share insights into the latest tech trends shaping real estate marketing. In this digital age, utilizing cutting-edge tools such as drone photography and social media has become paramount in capturing the attention of potential buyers.
Drone photography is a fantastic way to showcase a property with beautiful aerial views. Drones provide stunning visuals that highlight a property’s surroundings, emphasizing its proximity to parks, schools or scenic landscapes.
This dynamic perspective not only captures attention but also adds a layer of sophistication to property listings. Aerial photos on the multiple listing service enhance a property’s online presence. You can use them in social media posts, reels and e-flyers while marketing a home.
Social media has become an integral part of our daily lives, and savvy real estate professionals are leveraging its power to connect with potential buyers. Platforms like Instagram, Facebook and LinkedIn offer unique opportunities to showcase listings, share real-time updates and engage with the local community.
By creating visually appealing content and utilizing targeted advertising, real estate agents can amplify the reach of properties and create a buzz that extends far beyond traditional marketing methods.
Immersive experience
Better Homes Realty, my real estate brokerage, recently utilized virtual tours and drone photography to market a charming property nestled in the Peacock Creek neighborhood in Clayton. The immersive virtual tour allowed potential buyers to explore the home’s character-rich interiors, while the drone footage showcased its picturesque location. The property sold quickly, with interested buyers citing the innovative marketing approach as a key factor in their decision.
By staying at the forefront of innovation, sellers can effectively reach and engage with today’s tech-savvy buyers.
If you’re considering selling your home or are curious about current market trends, feel free to reach out. Together, we can leverage technology to make your property stand out in the digital marketplace.
Jennifer Stojanovich is an owner/broker with Better Homes Real Estate. Send questions and comments to jennifer@bhrbroker.com