CONCORD, CA, (August 3, 2023) – Toyota has become the new name-in-title sponsor of the iconic Concord Pavilion.
Renamed the Toyota Pavilion at Concord, the venue hosts more than a hundred thousand visitors each year. Both concerts and community events make use of the site. The outdoor arena celebrates its 50th anniversary in 2025.
The new name-in-title is officially sponsored by the local Northern California Toyota Dealers Association. The group comprises 58 local Toyota dealers operating in the northern half of the state.
“We’re thrilled to announce Toyota as our partner for this beloved venue,” said Andy Peikon, Live Nation’s Senior Vice President and Head of Venue Sales. “With over 40 years of involvement in the Concord community, this partnership allows Toyota to connect with local fans during memorable live music experiences that matter so much to them.”
Boasting gorgeous views of Mt. Diablo and Bay Area, architect Frank Gehry and landscape architect Peter Walker designed the unique venue. Since its opening in 1975, it has hosted some of the biggest names in entertainment across genres. This includes Janet Jackson, Iron Maiden, Santana, and Florence & The Machine. In addition to concerts, the venue is a cherished community asset and home to large-scale local events, including all nine annual school graduations for Mt Diablo School District.
Keeping it green
The Toyota Pavilion at Concord also keeps sustainability at the forefront of its operations. A dedicated zero-waste green team oversees source-separating recycling and composting backstage. This contributes to the venue diverting 28,500 pounds of waste from a landfill this season alone. In the past two seasons, the venue diverted a combined 100,460 pounds.
Fans can also access water refill stations as part of the venue’s efforts to reduce single-use plastics.
The handle for all social media platforms for the venue will be @ToyotaPavilionatConcord.