The ‘Super Bowl Effect’ hits real estate market
CONTRA COSTA COUNTY, CA (Feb. 18, 2025) — As the Super Bowl celebrations wind down, something remarkable happens in the real estate world: The housing market starts to wake up.
While the start of the year is often slow, with buyers and sellers focused on the holidays and settling into their routines, mid-February marks a shift.
It’s no coincidence that the spring market unofficially kicks off after the Super Bowl. By this time, the holiday distractions are behind us, tax season is approaching, and longer daylight hours make home shopping more appealing. Historically, more homes hit the market in the weeks following the big game, and buyer activity noticeably increases.
Several factors contribute to this trend:
- Buyers are ready to move. Many home buyers set New Year’s resolutions to purchase a home, but they often wait until mid-February to begin actively searching and making offers.
- Sellers are preparing to list. Homeowners who want to sell often wait until after the holiday season to put their homes on the market. They spend January preparing their homes, and by mid-February, they’re ready to list.
- Better weather. While our area enjoys mild winters, spring weather brings more curb appeal, allowing homes to show better. Green lawns, blooming flowers and brighter days make homes look more inviting to potential buyers.
- Financial readiness. Many buyers receive year-end bonuses, tax refunds or financial clarity early in the year, making February and March an ideal time to move forward with a purchase.
If you’re looking to purchase a home, expect competition to pick up. More listings will be available, but motivated buyers will be out in force, so be ready with pre-approval and a clear idea of what you want.
For sellers, this is a great time to list your home. Buyer demand is strong, and well-prepared homes can attract multiple offers. Pricing strategically and marketing effectively can lead to a successful sale.
If you’ve been thinking about buying or selling, now is the time to start planning. The post-Super Bowl market surge is real. Whether you’re searching for your dream home or preparing to sell, the weeks ahead could be your best opportunity to make a move.
Jennifer Stojanovich
Jennifer Stojanovich is a seasoned real estate professional with over 20 years of experience. She is the broker and owner of Better Homes Realty of Clayton, a leading real estate firm in the area. Raised in Clayton/Concord, she has deep roots in the community and currently resides in Clayton with her husband, three children, and two dogs.
A graduate of Clayton Valley High School and Sacramento State University, Jennifer began her career in sales and marketing at Hewlett Packard Company, where she spent a decade excelling and earning numerous awards for her outstanding performance. She joined Better Homes Realty in 2004, leveraging her extensive sales and marketing experience to build a strong and successful team. In 2011, she obtained her broker's license and has since specialized in traditional sales for both buyers and sellers.
Outside of her professional life, Jennifer enjoys spending quality time with her family and friends, hiking, camping, and cheering on her kids at their sports games. Her dedication to her clients and community is evident in her work and personal life.