Rea moves up Chamber’s ranks as new president/CEO

CONCORD, CA (July 16, 2022) — The Greater Concord Chamber of Commerce is happy to announce the promotion of Melissa Rea as the new president/CEO as of July 1.

Rea, 30, started with the chamber in August 2014 as membership coordinator, her first job out of college. She has also served as events and marketing manager and most recently as director of operations and marketing.

“Melissa is a stellar choice as president/CEO. I was impressed with her ability to work with businesses through the pandemic,” said former chamber executive Kevin Cabral. “She thrives in complex situations. With her innovative thinking, I look forward to the chamber’s continued success.”

Rea received her bachelor’s in business administration, with a concentration in marketing, from Cal State Sacramento in 2013. Her interest in marketing began while taking a marketing ROP class through Alhambra High School in Martinez. She later received a marketing internship at Sunvalley Shopping Center that extended through her education at Diablo Valley College.

After transferring to Sacramento, she had the opportunity to intern in communications and outreach at Make-A-Wish Northeastern California and Northern Nevada. She also worked with Visit Concord, assisting the executive director with promotional efforts. She continues to collaborate with them to bring leisure and business travelers into Concord.

“We have worked together many years, and she was a key partner in supporting our local businesses during the pandemic,” said Tim McGallian, a State Farm insurance agent and member of the Concord City Council. “The chamber is in good hands.”

Community

Rea supports giving back to the community and has volunteered as event lead for the American Cancer Society’s Relay for Life and currently sits on the board for the Kiwanis Club of Concord.

She believes in the importance of adapting with the economy and needs of businesses so the chamber can continue to be the leading organization to support, create a voice and advocate for businesses.

“Melissa is both an optimist and a realist. When she heads into a challenge, failure is not an option,” said Tamara Steiner, editor/publisher of the Pioneer and a member of the chamber board. “We are lucky to have her.”

Rea grew up in the immediate area and worked in Concord since 2008. She is invested in helping the community grow and thrive. Her goal is to build upon the chamber’s diverse and multi-generational membership that encompasses a shared vision of economic vitality.

“We know she has the expertise and passion for leading the business community,” said Concord Mayor Dominic Aliano.

Learn more about the Concord Chamber of Commerce at info@concordchamber.com. Or stop by the office at 2280 Diamond Blvd., #200, Concord or call 925-685-1181. Email Melissa Rea at mrea@concordchamber.com.