Pair loves bringing community together at the Kreamery in Concord

Pair loves bringing community together at the Kreamery
Amparo Sevilla-Merryfield and Michele Iseri found new joy in their bakery/ice cream shop in the Vineyard. Already, the shop has become a popular stop for kids, parents and anyone hankering for something sweet and some company.

CONCORD, CA (Sept. 23, 2024) — In a fast-paced world where gathering spaces for families and friends have dwindled, two local women are bringing back the essence of connection at the Kreamery & Bake Shoppe.

After decades of raising six children and juggling the demands of school, sports and corporate life, Michele Iseri and Amparo Sevilla-Merryfield recognized the need for a place where people could slow down, enjoy quality time and share sweet treats. So, they’re reviving the sense of community that once thrived in local diners, skating rinks and ice cream shops.

The Kreamery offers premium ice cream, including unique flavors not currently available in the East Bay, served in glassware for an authentic soda fountain experience. The shop also features homemade baked goods – including small pies and cookies designed for sampling, locally sourced coffee, and nostalgic sodas like New York Egg Creams and Cherry Lime Rickeys.

“There’s nothing like this within 20 miles,” Iseri says. “We want people to come in, sit down and enjoy something special.”

“Sweets make people happy, but more importantly, we want this to be a place where people gather – whether after school, before work or on weekends,” Sevilla-Merryfield adds. “We envision kids stopping in for a treat after class, parents grabbing coffee and families spending quality time together.”

A place where people gather

Concord City Councilmember Laura Nakamura said she was thrilled to discover the Kreamery.

“With its friendly, women-owned vibe, it’s the perfect spot to savor delicious ice cream, cookies and pies while enjoying a cup of coffee and great company. Don’t miss out on this wonderful new hangout,” she says.

In addition to welcoming families and friends, the Kreamery will be available as a meeting space for local groups, sports teams and clubs looking. They offer a comfortable, community-oriented venue, further establishing itself as a go-to destination for locals. With a high school nearby and several others within the vicinity, the shop is poised to attract a diverse crowd – from teens seeking an after-school hangout to families looking for a nostalgic outing.

“We want this to be a place where the entire community feels welcome to host gatherings and events,” Sevilla-Merryfield shares.

“We’ve lived the rushed life, but we’ve always made time to be together,” Iseri says. “We’re excited to create a place where others can do the same.”

The Kreamery & Bake Shoppe is in The Vineyard shopping center at 5100 Clayton Road, A18, Concord.

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