It’s nice to be nice

CONCORD, CA (July 28, 2025) — What a month it’s been. I had the incredible opportunity to travel to the Isle of Man in late May and early June for the world-renowned Isle of Man TT motorcycle race. If you’re unfamiliar with it — do yourself a favor and look it up. It’s one of the most thrilling and unique motorsport events on the planet.

Spending time on the Isle offered a refreshing change of pace. But what struck me most wasn’t just the breathtaking views or high-octane racing — it was how familiar everything felt. Despite being across the ocean, the rhythms of daily life in this small island nation reminded me of home.

We stayed in a seaside town called Peel — tiny compared to Concord. In fact, the whole island has just about 80,000 residents. This intimate setting gave us a chance to meet locals and share stories over a pint or two. What we found was eye-opening: small businesses in Peel are facing the same pressures we feel here — from big-box stores and Amazon competition to rising food prices, labor shortages, and the struggle to attract and keep talent. Sound familiar?

One phrase we kept hearing from the Manx people — the Isle’s natives — was “It’s nice to be nice.” That one hit home for me. It’s something my mom used to say all the time, and she even made bumper stickers with the phrase and sold them at Todos Santos Plaza. True story. That kind, resilient spirit of the people — whether Manx or Concordian — shows in how communities keep pushing forward, supporting local, and staying positive despite the hurdles.

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Now that I’m back, I’m reminded of how much there is to appreciate right here at home. Concord’s summer is shaping up beautifully. Six Flags Hurricane Harbor is in full swing, Music & Market is back Thursday evenings, and the Toyota Pavilion at Concord is celebrating its 50th anniversary with an exciting concert lineup. Don’t miss it.

Our local breweries, Epidemic Ales and Side Gate Brewery, also host great events in their beer gardens — perfect spots to gather and enjoy the season.

So, here’s my nudge to all of you: get out there and explore what’s happening in our own backyard. Whether it’s shopping downtown, catching a show, or grabbing a drink with friends — when we choose to support Concord businesses, we help our city thrive.

And remember: It’s nice to be nice. Sometimes, that simple mindset is all it takes to lift a neighbor’s day or strengthen a community.

For more information about the businesses and organizations that make Concord great, and to learn about the benefits of becoming a member, visit the Concord Chamber of Commerce at www.concordchamber.com.

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The Pioneer ceased operations on August 31, 2025.