It’s a buyer’s market – but where are the buyers?
CLAYTON, CA (July 31, 2025) — You might be hearing everywhere that “it’s a buyer’s market,” and it’s true – at least on paper. Inventory levels are rising across many regions. I recently heard on the radio that housing inventory in Sacramento is up an eye-popping 50%.
So why doesn’t it feel like buyers are flooding the market?
The answer is that while there are more homes for sale, higher interest rates, economic uncertainty and affordability challenges have many buyers pausing to catch their breath. Some are waiting for rates to drop; others are hoping prices will come down further.
Meanwhile, homes are still selling. In this shifting market, though, sellers need to adjust their strategies. Pricing within current market comparables right from the start (not on your neighbor’s house that sold in 2024), pre-sale inspections and repairs, preparing your home to shine and being flexible are more critical than ever.
And perhaps most importantly – work with an experienced real estate professional. Someone who has been through market cycles like these can help you navigate changing conditions, avoid costly mistakes and position your home to attract the right buyers.
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If you’re thinking of selling, don’t be discouraged. While the market is shifting, opportunity is still out there – for both sellers and buyers willing to make smart moves.
Jennifer Stojanovich is an owner/broker with Better Homes Real Estate.
Send questions and comments to jennifer@bhrbroker.com
Jennifer Stojanovich
Jennifer Stojanovich is a seasoned real estate professional with over 20 years of experience. She is the broker and owner of Better Homes Realty of Clayton, a leading real estate firm in the area. Raised in Clayton/Concord, she has deep roots in the community and currently resides in Clayton with her husband, three children, and two dogs.
A graduate of Clayton Valley High School and Sacramento State University, Jennifer began her career in sales and marketing at Hewlett Packard Company, where she spent a decade excelling and earning numerous awards for her outstanding performance. She joined Better Homes Realty in 2004, leveraging her extensive sales and marketing experience to build a strong and successful team. In 2011, she obtained her broker's license and has since specialized in traditional sales for both buyers and sellers.
Outside of her professional life, Jennifer enjoys spending quality time with her family and friends, hiking, camping, and cheering on her kids at their sports games. Her dedication to her clients and community is evident in her work and personal life.