CONCORD, CA (May 13, 2025) — KidFest returns May 24-26 for the 34th version of the Bay Area’s longest-running family event on the Memorial Day Weekend. And this year’s largest ever KidFest is on the grounds of the Toyota Pavilion in Concord as the world-famous venue celebrates the 50th Anniversary of its opening exactly 50 years ago in May 1975.

A full lineup of attractions, activities, jam-packed entertainment, rides, food and fun will be available at the Pavilion, which also hosted Bay Area KidFest in 1993.

Live Nation Worldwide, which operates the Pavilion for the City of Concord, has welcomed KidFest as a featured part of the Pavilion’s 50th Anniversary community celebration, reports Jay Bedecarré of KidFest producers Bay Area Festivals.

The low KidFest admission price includes three shows a day with traveling attractions Puppy Pals Live (made famous on America’s Got Talent) and Wildlife Wendy’s Tropical Birds, meet and greets all day with children’s favorites Bluey, Super Mario, Olaf, Princess Peach and Sonic the Hedgehog plus free non-stop entertainment on the Main Stage and various hands-on activities in Kids’ Town America.

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There are dozens of free kids’ activities including balloon animals and hats, KidArt spin art, friendship bracelets and keepsake handprints, inflatable slides, bounces and crawls, and much more.

For the 14th year, KidFest presents a special Memorial Day Ceremony at 12 noon Monday, May 26, with the 21-time World Champion Concord Blue Devils C Drum and Bugle Corps and Mt. Diablo High School Jr. ROTC color guard honoring America’s service people past and present.

KidFest offers an all-day, all-ride wristband to be used on all the thrilling rides for children such as Dragon Wagon roller coaster, Bungee Spider Jump, Water Ballerz, giant slide, Spider Mountain, Ferris wheel, petting zoo, pony rides, Stars ‘n Stripes train and more. All-day KidFest discounted ride wristbands are now on sale through Eventbrite.

There are two eclectic Food Courts and nearly 100 arts and crafts and exhibitor booths in the KidFest Marketplace surrounding the Marketplace Pavilion where costume characters meet their fans all weekend.

Admission is just $9 with a donation of canned food to the Monument Crisis Center or $10 without can donation. On Double Can Saturday, two cans of food is good for a $2 discount on one ticket. Babies under 24 months and seniors 65+ are free. Parking at the Pavilion is $10.

Proceeds from the 34th Bay Area KidFest benefit local educational, arts, health and sports non-profit groups. Bay Area Festivals has donated over $107,000 in cash since 2010 to Mt. Diablo Unified School District programs and while families attending KidFest have donated over 135,000 pounds of canned food.

KidFest is open 10 a.m. – 6 p.m. on Saturday and Sunday, and 10 a.m. – 5 p.m. on Memorial Day Monday. The Pavilion is located at 2000 Kirker Pass Rd. in Concord.

For more information and schedule updates visit the KidFest website, KidFestConcord.com